(June 6th Update: here’s a great article with what appear to be actual facts regarding the new bixi funding as opposed to my cries of corruption below. Doesn’t change my feeling regarding public advertising I still hate it just as much.)
For those of you not familiar with the Bixi program It can be summarized as a bicycle rental program. You can pay to rent bicycles for short trips or you can purchase a yearly pass at very reasonable rates.
The bixi program has been quoted as being quite successful and has since been duplicated in several other cities around the world. The bixi stations are normally located in popular areas or near the exit of metro stations. Launched in May 2009 it’s now in it’s 3rd year of operation. Due to our harsh Canadian winters the bicycles are placed into storage over the winter months. Here’s a picture of the typical bixi station courtesy of Wikipedia, taken by Yanik Crépeau. Take notice of the rear wheel:
When the bixi bicycles came of out storage this year they had something “new”. As far as I was considered the “new” feature was not an improvement. Continue reading